Month: February 2016

CLG Revamping Community/Social Media Presence (CMM 215)

Posted on by SonOfJan

Yesterday, Counter Logic Gaming CEO, Devin “Mylixia” Nash, announced that the team is focused on better establishing their community presence.

“When I joined Counter Logic Gaming, I promised this in my CEO announcement article:  We need to connect to our roots, and interact on a deeper level with our supporters. This means better communication and a focus on bringing you closer to what’s happening at CLG,” said Nash”

The announcement featured the relaunch of the Counter Logic Gaming YouTube channel.  The main channel will feature, “quality stories about the organization and each team as a whole. On this will also be staff features and narratives about our culture and what CLG is doing,” according to Nash.

CLG League of Legends and CLG Counter Strike,are also launching YouTube channels. These channels will focus on the players, and allow the user to get a look at what it takes to be a professional.

Coinciding with the launch of these YouTube channels, are the launch of Facebook pages as well.  These pages will focus on being information hubs for fans, keeping them up to date with the latest CLG news.

From a fans perspective, these are some welcome announcements.  It’s always fun to experience new content created by both the players, and the organization.  It’s also a good way for the organization to maintain a  level of transparency with the fans.

CLG will need to pump out a consistent amount of content on these platforms, in order to not disappoint the fans.

 

 

REPOSTED Social Media in eSports intro blog (CMM 215)

Posted on by SonOfJan

Social media in eSports, is quite similar to social media in regular sports.  You’ll see players interacting with fans, players promoting their brand, and even the occasional trash talk.  Much like the NFL, you’ll see the League of Legends eSports account tweet roster moves, and recaps of recent matches00a568342f99d4969d454e0752afee56

The main difference between social media in sports versus social media in eSports, is the fact the rise of eSports came during/after the birth and success of social media. Where as this was not the case with traditional sports.  Michael Jordan didn’t have a twitter account where he would put Magic Johnson on blast.  And Reggie Jackson didn’t have an Instagram where he would highlight the fashion trends of the 70’s, much like Russel Westbrook does today.

Obviously eSports aren’t as big yet as traditonal sports, no one argues that.  It is a fact though that they are on the rise.  And the benefit highly from social media platforms.  If someone tweets a link to a match, you can just click it and you’re watching.  This isn’t the case with with football or basketball (of course you can click a link and watch an illegal stream of one of those sports, but that’s frowned upon). The fact of the matter is, eSports and social media go hand in hand.  Without a platform like reddit, eSports may have not even have gotten off the ground.