There’s been several posts like this before, and even though this one is probably the most tame, it all comes back to a shared TL;DR of: Riot focuses on publicizing NA too much, and should be giving equal attention to all regions.
And if this was a perfect world, they would. LoL from all regions would replace programming on ESPN2, people would work together in solo/dynamic q, and I’d actually be able to find the Baja Blast in stores this year.
The cold hard truth is all of this content is from NA producers and talent. Of course they’re going to focus on their home region.
/u/FrostyPoot brings some rationale to the conversation: “Yeah I’d like to see more content from the other regions, but it should be clear that the Riot staff in NA are going to have a much easier/cheaper time making content about NA, especially when they include film from the players (interviews and such).”
On top of all of this, it’s still likely the NA is Riot’s cash cow, providing more revenue than the other regions. This is still a business, and a company is going to do what makes them the most money.
I would love to see all regions of pro League of Legends receive equal attention. I’d love if the whole world operated on the same time schedule, so Asian LoL didn’t air live at 4AM. Unfortunately life ain’t perfect. Now someone please help me find the Baja Blast.